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| “Fantastic report Ian - thanks very much for
all the energy you have placed in this for me, much appreciated” Hugh C |
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| Holiday Consultancy With nearly 20-years experience in the travel industry it’s not surprising that I’ve been called in to advise on tourism for a number of businesses and enterprises. I specialise in niche tourism and have produced
reports and delivered appraisals covering issues from new business
start-ups to diversification, to training for rural eco-tourism.
In addition to my years of experience, I bring: a fresh approach;
an ability to see through to the core issues; an articulate analysis;
and straight-forward honesty. |
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| Case studies: | ||||||||||||||||||||||||||||||||||||||||||
| A large Scandinavian sport-hunting business
wanted to diversify into international eco-tourism and approached
me for a report on their current facilities and the expectations of
the market-place. I visited the country for a three day period during
which I interviewed the owner plus key staff. I visited accommodations,
met with field staff and ground agents, plus viewed a range of wildlife-watching
facilities. After carrying out an analysis of what the UK and European
market might expect from their business, and contacting potential
UK clients, I produced a detailed report to guide product development. |
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| Based in the UK, a charity planned a new, linked,
start-up business to operate holidays with an emphasis on overseas
community projects, spirituality and pampering. They approached me
for a review of their planned products. I made a detailed study of
their tours, discussed products with the owner, carried out a market
comparison, and made some ‘secret shopper’ calls to investigate
the capabilities of staff and their product knowledge. Subsequently
I submitted a detailed report with recommendations.
If you have a venture than you feel would benefit
from expert analysis contact me to discuss your project. I also
offer advice and training for tour guides, consultancy for wildlife-viewing
installations, and lecture on the potential of eco-tourism especially
in rural environments and communities. |
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| Written work/commissions
My background in journalism has equipped me to write regularly to a number of briefs over the last 25 years – not least an acclaimed 100 page brochure each year. I can write to tight deadlines, provide coherent copy and keep to the brief. In the last few years I’ve written articles or extensive text for national press, special interest magazines, plus wildlife and tourism websites. |
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| Links Have fun checking out some of these links: |
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“I may not have gone where I intended to go,
but I think I have ended up where I needed to be.” |
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| Website by Ardchattan Solutions Ltd | Ian Rowlands © 2007 |